DYSON X D&AD

Your dust is data

A large part of what I consider work is mentoring young creatives. When I judged the D&AD New Blood Awards in 2019, I also took the chance to lead a young team on a brief challenge. Dyson wanted a strong reason for customers to buy directly from them. Our response: a prototype for customers to send their home’s vacuumed dust for analysis, turning everyday dirt into valuable data. We won the challenge.