Ahhh… The Sweet Smell of Brand Recall

In late 2020, when we are probably at the bottom of the proverbial trough in terms of outlook on the world, I began explore the concept of a hypothetical dystopian start up. Because, you know, cheerful times. I imagined a start up which sold ad space on the now ubiquitous face mask. After all, it was perhaps the new new media for the new abnormal. Large swathes of the working population were now consisted of ground-based staff.