In 2o17, Nike came to us to see how we could get reach runners where they were most likely to organise runs: Facebook Messenger group chats.

We wanted to augment their experience so runners could plan and execute group runs and even taunt group members who had copped out at the last minute.

There was even a feature that would allow you to send friends who were running cheers and gifs.

We were pretty close to starting development on this when unfortunately, Facebook’s rules changed, as it usually goes, and this project remained in prototype phase.