ON-GROUND ACTIVATION
Hijacking Asia’s biggest marathon
To recruit hardcore runners for TNF’s gruelling ultra marathon, we hijacked the finish line of one of Asia’s biggest marathons, and told finishers: great warm-up, now sign up for a real race.
To recruit hardcore runners for TNF’s gruelling ultra marathon, we hijacked the finish line of one of Asia’s biggest marathons, and told finishers: great warm-up, now sign up for a real race.