Knowing what you do is one thing. Knowing why you do it is everything.

Most New Year’s resolutions aren’t kept. 45% drop off after the first month and 81% before a year ends. What separates the world’s greatest athletes from others in reaching personal goals is mindset – one that starts with a purpose – a why. At the end of 2020, a year that stopped us from moving, We worked with athletes to unearth and tap into the true reasons that motivate us – our whys – for the year ahead.

Ushering in an era of fitness that goes beyond pounds, inches and workouts, people were encouraged to consider not fitness goals, but ultimate purposes for moving.

The whys of professional athletes including, Naomi Osaka, Marcus Rashford, Kevin Durant, Sabrina Ionescu, Simone Manuel, Leo Baker, Caster Semenya, and Ibithaj Muhammad, Nike master trainers, and everyday athletes were shared in a film across Nike’s global channels, North American broadcast and out of home placements in New York City and Los Angeles.

Nike inspired with the power of having a why, then guided athletes in getting started in their new fitness journeys with a how-to guide in Nike Training App (NTC).